Selected work
Aqua System | Sales Gateway for Industrial Water Solutions
A bilingual digital front for an Egyptian desalination and boiler-chemicals specialist, turning a large technical catalog and several engineering services into a clear path that ends in a quote request.
- Sector
- Industrial Water Solutions
- Market
- Egypt
- Technology
- WordPress, Custom PHP Theme, Product Catalog, Instant Search, AR/EN
- Year
- 2026
The challenge
The audience is plant maintenance engineers and purchasing staff: some search for a product by its code, others for a fix to scaling or corrosion. The site had to arrange dozens of chemical formulations, filter media and eight engineering services so both groups reach what they need quickly and with confidence.
The engineering solution
The experience runs on two paths: a service path that starts from the system type (desalination, softening, boilers, wastewater) and ends in a conversation with an engineer, and a product path that goes from category to a technical sheet covering function, target system, dosing approach and common questions, with order and WhatsApp buttons on every sheet and a client list grouped by industry.
Engineering challenges
A WordPress theme written for the company, with its own post types and category trees for the catalog and the engineering offer, cross-links that tie each product to complementary services and products, keyboard-driven live search, an English edition on separate URLs, and self-hosted Arabic fonts to cut load time.
The outcome
The site now works as a sales tool rather than a brochure: visitors reach a product or service in seconds and send their request on the spot, while the company’s team adds and updates products and articles in both languages on its own.